6th Inter-Collegiate Student Conference on ‘Innovation and Creativity in Business Management’

JU News Desk
Published: August 2019

School of Commerce Studies, Jain (Deemed-to-be University) organised the 6th Inter-Collegiate Student Conference on “Innovation and Creativity in Business Management” on March 14, 2019. The event was organised by Shodha – The Student Research Cell of the department and saw the participation of nearly 125 students from different colleges of Bengaluru as well as other states.

The conference, which roped in the best consultants, trainers and young entrepreneurs from different industrial backgrounds, helped the students to understand the competencies and skills of entrepreneurship and how innovation and creativity results in the development of new innovative business models. The experts shared their experiences and knowledge with the students, budding entrepreneurs and academic research participants.

Mr. Mathew Anthony – Consultant & Trainer for Client and Brand Management, Direct Marketing and Loyalty Management delivered the keynote address on the topic “Millennium: Honoring the Past, Treasuring the Present and Shaping the Future”. He stressed how the over usage and dependence on technology will reverse evolution. He also shared his deep knowledge on digital immigrants, digital natives and digital divas. The session was concluded by saying Innovation and creativity is all about taking the existing and combining with something which can result it in something new that is also practical and viable.

This was followed by the Plenary Session. Mr. Pavan Makam – Director of Sales and Marketing at E-Dot Events, Bengaluru was the moderator for the session while Mr. Charith G Kashyap – Founder Selvatite.com, Mr. Rohit – Founder, Ideohobi Technology and Mr. Rahul P. Singh – Equity Artha Chanakya were the speakers.

Mr. Rahul shared that entrepreneurs should follow basic features of Time,Risk and Return of any business. Mr. Rohit suggested to select the right partner /founder for your business, value the investor’s money and time, lead and be led. Mr. Charith Kashyap shared his view that ‘entrepreneur can’t make money without money,’ so they should plan for their money where, how and when they can invest. Mr. Pavan Makam shared that creation of human network will result into increasing the net worth of your business.

The technical session consisted of students’ research paper presentation. The 23 selected research papers were presented at the conference by UG and PG students from various educational institutions such as RVIM, SSMRV, Christ (Deemed-to-be- University), Presidency college, BJIMS from Chikabalapur, DG Vaishnav college from Chennai and Gayathri Business Studies college from Vizag. The students presented research papers on various themes relevant to the conference. These selected research papers were published in the conference proceeding with ISBN 93-85061-14-3.

The 6th Inter-Collegiate Students Conference concluded with a valedictory function and prize distribution. The three best papers selected belonged to Ms. Kriti Agarwal, Central University of Karnataka, Mr. Aditya Gupta from Christ (Deemed-to-be University) and Mr. Mushtak from Presidency College.